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The National Business Intelligence (NBI) survey provides insights into how businesses and individuals view various countries, including Scotland. Here's a summary of the key findings:
NATION

The National Business Intelligence (NBI) survey provides insights into how businesses and individuals view various countries, including Scotland. Here's a summary of the key findings:

Overall Perception Scotland's overall perception score remains stable at 71.9 out of 100 in 2024, indicating a positive image.The favorability score remains unchanged in 2022 and 2024, ranking Scotland 13th out of 50 participating nations.Variations between Panel Countries Familiarity with Scotland:Highest familiarity scores: United Kingdom (96%