Zoho's AI Vision Takes Center Stage as Business Leaders Emphasize Integration and Contextual Relevance
In an interview highlighting the critical role of Artificial Intelligence (AI) in enterprise contexts, Ramprakash Ramamoorthy, Director of AI at Zoho, has emphasized that businesses can no longer ignore AI's transformative potential. With a successful expansion in Australia, driven by a 55-product suite and a significant growth in local partnerships, Zoho is poised to capitalize on the shifting business landscape.
According to Ramamoorthy, "AI isn't about standalone features; it's about embedding intelligence directly into workflows where it truly matters." Since entering the Australian market formally in 2019, Zoho has significantly expanded its presence, doubling its partner network and growing its local customer base. Businesses are now using an average of 18 applications from Zoho's product suite.
To support this growth, Zoho has established a local office in Adelaide, focusing on local hires to expand its go-to-market team in Australia. The move enables the company to better cater to the burgeoning local business and innovation sector.
Privacy and security are fundamental priorities for Zoho, reflected in its close partnerships with industry-recognized initiatives like Cyber Wardens, an Australian government-backed program designed to equip small businesses with essential cybersecurity knowledge.
Other collaborations include a partnership with SA Leaders, an organization supporting South Australian business leaders, offering workshops focused on streamlining business processes and digital transformation. Additionally, Zoho works closely with local government councils to provide training sessions for small business owners, including a recent workshop in Wyndham, Victoria.
Ramamoorthy's vision is built around the concept of integrated solutions that deliver lasting value. The company has emphasized its commitment to refining its tools to support customer growth and its dedication to innovation through its research wing, Zoho Labs.
"AIs are used differently depending on how well-integrated they're positioned within a business," Ramamoorthy observed. By incorporating contextual relevance and cost-effectiveness into its AI strategy, Zoho aims to empower businesses to thrive, while maintaining high standards of privacy and security.
As Ramamoorthy pointed out, AI adoption should be centered around utilizing technology in tandem with a well-integrated business approach. With this emphasis on right-sizing AI models by size and application, Zoho offers an optimized platform that cuts across departmental silos.
His journey at Zoho spans 13 years, serving from intern to AI Director, which highlights the company's enduring commitment to innovation and growth. This dedication is reflected in its approach to bold experimentation, long-term vision, and R&D aimed at delivering meaningful value to customers.