ZEE5 Promotes Shresth Gupta to Lead Marketing Efforts as Vice President (SVOD) for India and Global

Mumbai, India - Leading digital entertainment platform ZEE5 has announced the appointment of Shresth Gupta as its new Vice President of Marketing for SVOD (Subscription Video-on-Demand), overseeing Hindi, Bengali, and Marathi content. Gupta, a seasoned marketing expert with over 15 years of experience, will be responsible for driving subscription growth in India and globally.

Gupta's expertise encompasses successful campaigns for prominent Zee networks, including Zindagi and &Prime HD. His recent contributions to Zee5 originals have also been instrumental in shaping the platform's content strategy.

As Vice President of Marketing (SVOD) for India and Global, Gupta will leverage his extensive experience to develop and execute marketing strategies that cater to diverse audience demographics across the country. With this appointment, Zee5 is well-positioned to cement its position as a leading player in the digital entertainment space.

"We are thrilled to have Shresth on board as our new Vice President of Marketing," said a company spokesperson. "His expertise and track record of success will be instrumental in driving subscription growth and elevating our brand presence across India and globally."

The appointment marks an important milestone for Zee5, further solidifying its commitment to delivering exceptional content and innovative marketing strategies that resonate with audiences worldwide.

Zee5 is one of the leading digital entertainment platforms in India, offering a wide range of popular TV shows, movies, and original content catering to diverse audience preferences.