YUM! India Looks to Revamp Its Menu Amid Demand Drought: KFC, Pizza Hut Operator Unveils Fresh Brands

Mumbai, November 12, 2024: In a move aimed at reviving growth and combating the current demand drought in the quick-service restaurant (QRSR) segment, Yum! India, the operator of popular brands like KFC and Pizza Hut, has launched several fresh new menu items.

According to industry sources, the company has been focusing on introducing innovative flavors and dishes that cater to changing consumer preferences. This strategic move is expected to help Yum! India regain market share and meet growing demands from customers who are looking for variety in their meal options.

As part of its expanded menu, KFC India will introduce several new chicken sandwiches, wraps, and snacks, with a focus on using locally-sourced ingredients and signature spices. Pizza Hut, on the other hand, has added some exciting pizzas to its menu, featuring unique topping combinations like seafood and meat-lovers' options.

Yum! India's decision to overhaul its menu comes amidst a declining trend in the QSR industry, where sales have been sluggish over the past year due to increased competition from rival casual dining chains and online food delivery apps.

When asked about their strategy for reviving growth, Yum! India spokespersons said that they are committed to providing customers with innovative flavors and high-quality ingredients. "We're excited to introduce these new menu items and cater to evolving customer tastes," a company insider stated.