Xiaomi India Appoints Experienced Executive as New Chief Business Officer

Xiaomi India Appoints Experienced Executive as New Chief Business Officer

Bangalore, December 2023 - Xiaomi India has appointed Sandeep Singh Arora, a seasoned leadership professional with over three decades of experience in managing and growing consumer brands, as its new chief business officer.

In his new role, Sandeep will be responsible for driving the company's business development initiatives, with a focus on revenue growth, cultivating new strategic partnerships, and expanding market presence. As previously held positions include Head of Online Business Unit at Samsung India and Vice President of Marketing at Bennett Coleman & Co. Ltd., among others.

Xiaomi India's CEO praised Sandeep's extensive expertise in leadership roles across product marketing, category management, retail operations, and brand strategy, stating that his appointment will significantly enhance the organization's ability to navigate the evolving market landscape.

Sandeep brings a wealth of knowledge gained from his experience with various prestigious brands, and holds a postgraduate diploma in Business Management and Marketing from IIM Ahmedabad. He expressed his enthusiasm for joining Xiaomi India, saying, "Xiaomi India is at the forefront of transforming the tech landscape in India, and its commitment to making innovative technology accessible to all is truly inspiring".

Sandeep emphasized his alignment with Xiaomi's values and mission, adding that his focus will be on delivering exceptional products to Indian consumers. He also expressed his excitement about contributing to the success of Xiaomi's business in India, marking a new chapter in his illustrious career.