World Sports Tourism Congress Showcases Strategies to Promote Destinations and Drive Sustainable Growth
In a bid to drive sustainable growth and economic development, the World Sports Tourism Congress (WSTC) will take place in 2024 with a focus on themes that unite global thought leaders from sports and tourism. The event is expected to attract high-profile speakers, industry experts, and UN Tourism Ambassadors for Sustainable Tourism.
The two-day gathering, themed "Tourism and Sport Creating a Lasting Legacy for Destinations," brings together key stakeholders to exchange best practices, strategies, and innovative approaches on promoting destinations through sports events and sponsorships. With an emphasis on sustainable development and the contributions of sports tourism to social and economic progress, the event promises to deliver valuable insights into how sports tourism can elevate a destination's profile while fostering lasting impact.
A Key Agenda
The agenda will feature keynote addresses, panel discussions, personal testimonials from industry leaders, and expert insights from influential organizations such as the Fédération Internationale de l’Automobile (FIA), the International Basketball Federation (FIBA), the Global Sports Innovation Center, and the International Master Games Association.
This year's event aims to delve into topics such as:
- Integrating sports tourism into government agendas
- Examining the long-term benefits of sport infrastructure
- Factors for successful event hosting and effective sponsorship strategies
- The rising trend of hosting amateur sports events
Growing Legacy of Sports Tourism Innovation
The WSTC has established itself as a prominent event in the world of sports tourism since its inception in 2021, with significant growth demonstrated by its first two editions in Lloret de Mar, Spain, and Zadar, Croatia. The upcoming congress further solidifies WSTC's position as a global platform that highlights sports tourism's role in stimulating economic growth, fostering social progress, and enhancing the reputation of various destinations. As sports tourism continues to gain momentum worldwide, the 2024 World Sports Tourism Congress promises to be an invaluable journey for those at the forefront of this transformative industry.
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