Warner Music India Makes Strategic Minority Investment in Live Entertainment Platform SkillBox
Mumbai, India - Warner Music India has made a strategic minority investment in SkillBox, a leading live entertainment and ticketing platform, expanding its services and offering more opportunities for its artist roster.
SkillBox, founded by Anmol Kukreja and Sandip Ranjhan, along with founding team members Roydon Bangera and Amarjeet Singha, is a full-service live entertainment company that provides ticketing, live brand solutions, and live tech services through its SkillBox Pay platform. The platform's artist management arm, LevelHouse, represents notable Indian artists such as Parvaaz, Blackstratblues, and Parekh and Singh.
The partnership marks Warner Music India's entry into the live entertainment business, enabling it to offer its artists wider reach and more memorable live music experiences for fans. "Investing in SkillBox aligns perfectly with our aim of being an artist-first, fan-first company," said Jay Mehta, managing director, Warner Music India and SAARC. "Live entertainment is poised to grow rapidly, and by joining forces, we can create dynamic new opportunities in India's fast-growing entertainment market."
Alfonso Perez Soto, EVP, recorded music, corporate development at Warner Music, added that the investment enables the company to expand its services for domestic and international artists, connecting them with fans across India. "We see huge opportunities in India's live entertainment industry," he said. "Our investment in SkillBox empowers us to leverage their expertise and tap into this high-growth market."
Anmol Kukreja, CEO and founder of SkillBox, welcomed the partnership, stating that it marks a significant milestone for his company. "This collaboration aligns with our mission to redefine live entertainment and provide unparalleled experiences for both artists and fans," he said.
The partnership is expected to shape an artist's first music industry experience, creating more opportunities for artists and delivering memorable events for audiences across India.