Warner Music India Makes Strategic Investment in Live Entertainment Platform SkillBox
In a move to expand its services and offerings, Warner Music India has made a strategic minority investment in SkillBox, a live entertainment and ticketing platform. This partnership marks the company's entry into the live entertainment business, providing artists with new opportunities to reach wider audiences.
Founded by Anmol Kukreja and Sandip Ranjhan, and recently joined by Roydon Bangera and Amarjeet Singha as part of its core leadership team, SkillBox was initially a ticketing platform. The company quickly expanded into a full-suite live entertainment company with ticketing, live brand solutions, and live tech services such as Skillbox Pay.
With its focus on curating niche community-led events and experiences, SkillBox has carved out a space for itself in the industry with artist tours featuring artists like Jacob Collier, Steve Vai, Ben Howard, Karnivool, The Midnight, DIVINE, Hanumankind amongst others. The company has also created established intellectual properties such as Bloomverse, K-Wave, Lemonade, and LiveBox.
Skilled manager of some of India’s most acclaimed artists, through its dedicated arm LevelHouse, provides management for a string of top acts, including Parvaaz, Blackstratblues, Raman Negi, JBABE & Parekh & Singh.
This strategic investment is in line with Warner Music India's vision to be an artist-first and fan-first company. The partnership blends perfectly with the aims of offering comprehensive services to artists while integrating live events and ticketing into its portfolio.
"By investing in SkillBox, we are providing our artists with new platforms to connect with a wider audience," commented Jay Mehta, Managing Director, Warner Music India & SAARC. "Live entertainment is poised for growth, and by joining forces, we can create dynamic new opportunities to help our artists thrive."
According to Elson Perez Soto, President of Emerging Marketing at Warner Music, the company views immense potential in India’s rising live entertainment sector. This investment will allow him to expand the services that can be easily offered to artists, connecting them with fans across the nation.
SkillBox's mission is to redefine live entertainment and provide unparalleled experiences to both artists and audience members. With the extensive industry expertise of Warner Music and its global reach, this partnership aims to push boundaries in the live music space, generating more opportunities for artists and delivering memorable events nationwide.
The latest move marks another milestone in SkillBox's journey and reiterates Warner Music India’s commitment to building an ecosystem of live music.