&TV Launch on Samsung TV Plus Marks Expansion of Zee Entertainment's Reach in the UK and Europe

London, England - Zee Entertainment UK has taken a significant step in expanding its presence in the UK and European markets by launching its new Hindi entertainment channel, &TV, exclusively on Samsung TV Plus. The announcement follows the successful launch of three other channels, including Zee One in Germany, Zee World English, and Zee Magic in France.

As part of this expansion, &TV will cater to the 5 million-strong South Asian population in the UK, offering a unique platform for British-Asian viewers to engage with Bollywood-centric content. The channel will feature popular shows like Bhabhi Ji Ghar Pe Hain, Atal, Begusarai, Tere Bin, and Ghar Ek Mandir, all available in English subtitles.

Industry expert Stuart Pearson, UK Lead, Content Acquisition at Samsung TV Plus, emphasized the significance of this partnership, stating, "We are thrilled to introduce &TV to Samsung TV Plus in the UK. This exciting addition brings countless hours of Bollywood-centric content to viewers in the region."

Ashok Namboodiri, Chief Business Officer – International Business at Zee Entertainment, expressed his excitement over the partnership, saying, "We are absolutely delighted to announce the launch of our new channel, marking the first Hindi language channel on Samsung TV Plus. This incredible collaboration allows us to bring even more of our engaging and popular content to viewers in the UK."

The launch of &TV on Samsung TV Plus follows Zee Entertainment's strategic expansion into European markets, solidifying its position as a leading entertainment brand in regions with significant South Asian populations.