TikTok Unveils Generative AI Video Creation Platform to Drive Ad Business Growth

Beijing, China - ByteDance-owned social media app TikTok has announced the global availability of its generative AI video creation platform, Symphony Creative Studios, to all advertisers in an effort to boost its ad business. With this move, TikTok aims to further expand its presence in the rapidly growing market for online advertising.

This development comes after the company's launch of a new creative content suite called 'Symphony' earlier this year at its TikTok World Product Summit. The symphony suite was specifically designed to help businesses, creators, and agencies produce high-quality and engaging content that is tailored to their respective brand identities.

According to sources familiar with the matter, Symphony Creative Studios uses cutting-edge artificial intelligence technology to enable users to create professional-grade videos without requiring extensive technical expertise. By harnessing the power of AI, TikTok's solution promises to empower advertisers to craft compelling narratives, music tracks, and visual effects that would be difficult or impossible to achieve manually.