The interview with Orient, an Indian company that manufactures label printing machines, discusses various aspects of the industry, including automation, sustainability, and international sales. Here are the main points:
Industry Trends
- The Indian label industry faces a lack of domestic manufacturing for machinery by MNCs.
- Sustainability is crucial for businesses, and companies like Orient are promoting environmentally friendly practices.
- Despite Indian/Chinese presses gaining popularity, European players can compete due to Orient's quality, service, and use of newer technology.
Automation
- Orient invests in demo sites to help converters showcase machines to brands.
- Automation technologies like dual servo-based machinery, zero backlash technology, and advanced ERP systems are used to reduce setup times and waste in flexo printing.
Sustainability
- Orient is a major manufacturer of solar panels in India and offers discounts on solar power generating systems to customers.
- The company promotes sustainability and reduces forex-draining imports by manufacturing equipment domestically.
Flexo Printing
- UV LED technology has become the standard for flexo UV.
- Orient's USPs include sleeve technology, zero-backlash technology, and high-speed presses.
- International players can compete with Orient due to its focus on quality, service, and newer technology.
Digital Printing
- Orient manufactures digital presses and hybrid presses itself.
- Customization options like lower opex and costs per print are offered by the company's Orientjet ink delivery technology.
Domestic Sales
- There is a growing demand for domestic sourcing of flexo presses.
- Orient hopes to capitalize on this trend as it continues to grow its segment.
Regional Plans
- The number of Western presses entering India has decreased.
- Orient still aims to compete with European players, but prioritizes serving Asian markets.