Stellantis Appoints Rajiv Rawat as Head of B2B Business
New Delhi [Date], November 11, 2024 – Global automaker Stellantis has appointed Rajiv Rawat as the new Head of B2B Business for its India and Asia Pacific countries operations. With over 24 years of experience in the automotive sector, Rajiv is set to focus on expanding the brand's presence across India and Asia Pacific under a renewed regional growth strategy.
Born with a mechanical engineering degree from IIM Calcutta, Rajiv brings extensive knowledge of business development, brand management, and sales leadership to the role. Having held various positions at prominent automotive companies such as Tata Motors, Hyundai Motors, Volkswagen Group, and Jeep Brand, he is expected to be instrumental in enhancing Stellantis's market presence in the India-Asia Pacific region.
His appointment marks a crucial move for Stellantis as part of its broader strategy to strengthen its position in the competitive Asia Pacific automotive market. The company has recently made significant leadership appointments, including Shailesh Hazela as MD & CEO and Kumar Priyesh as Head of Jeep India Brand. Additionally, former Indian cricket captain MS Dhoni has been appointed as the brand ambassador for Citroën in India.
With a focus on SUVs and compact cars through its brands Jeep and Citroën, Stellantis aims to cater to the evolving demands of the Indian market. The company operates with a diverse portfolio of brands in India, including Jeep and Citroën.
Competitive landscape
The Indian automotive sector is dominated by established players like Tata Motors and Mahindra & Mahindra, which provide SUVs, electric vehicles, and compact cars custom-made for local consumers. Internationally recognized automakers like Hyundai, Kia, and Maruti Suzuki have secured significant market shares by emphasizing affordability, fuel efficiency, and reliability.
To strengthen its position, Stellantis continues to expand its product lineups, tailor marketing efforts, improve dealership networks across India, and carve a niche in the region with globally relevant products tailored to Indian consumers' unique preferences.
Rajiv Rawat joins as Head of B2B Business, effective November 11, 2024.