Sports Tourism Market to See Rapid Growth from 2024 to 2028

Dublin, Jan. 03, 2025 - The sports tourism market is projected to grow at a compound annual growth rate (CAGR) of 11.1% and reach $583.14 billion by the end of 2024, according to a new report.

The rapid growth in recent years can be attributed to advancements in transportation infrastructure, expanded sports media, increased globalization, growth in the sports industry, and an increasingly large number of tournaments. Going forward, factors such as increased advertising, rising women's team participation, more fan zones, growing technological needs, and greater investments from organizations are expected to drive market expansion.

A study by ResearchAndMarkets.com also indicates that younger players will fuel the growth of the sports tourism industry in the future due to their increasing participation rates fueled by heightened awareness, better access to sports programs, and enhanced community involvement. Consequently, this surge is projected to boost demand for youth sports events and tournaments worldwide, leading to a significant amount of travel for competitions and training camps.

Major players like Sports Tours International, a UK-based sports travel company, are expanding their solutions such as advanced real-time index scoring technology that improves event management and decision-making by continuously updating scores or ratings for destinations, events, and facilities based on live data.

In Asia-Pacific, which is the fastest-growing region in the forecast period, major advancements such as digital transformation, technological innovations, and the adoption of Artificial Reality (AR) and Virtual Reality (VR) in sports are expected to drive growth.