Sony Appoints Hiroki Totoki As CEO To Drive Entertainment Expansion

Mumbai, January 29, 2025 (AlanyaDaily.com) - Sony Group Corp has appointed Hiroki Totoki as its new chief executive officer (CEO), reflecting the company's commitment to expanding its entertainment business and driving growth in the digital content space.

A seasoned finance executive with a track record of instrumental in steering Sony's strategic shift toward content-driven growth, Totoki will take over from outgoing CEO Kenichiro Yoshida, who will remain as chairman of the board. The leadership change takes effect April 1, 2025.

Totoki has played a key role in shaping Sony's entertainment strategy, which includes a series of high-profile acquisitions such as Paramount Global and Japanese publisher Kadokawa Corp. in 2023. These moves have positioned the company to strengthen its portfolio across gaming, anime, music, and film segments.

Under Totoki's leadership, Sony has seen significant operational improvements, with operating profit surging by 76 per cent in the September quarter, driven by strong content performance despite weaker demand for smartphone components and image sensors used by major brands like Apple Inc. and Xiaomi Corp.

"I am incredibly honored and humbled to have been entrusted with the important role of President and CEO," Totoki, 60, said in his statement. "At the same time, I am looking forward to working as CEO with our approximately 110,000 employees to further evolve and grow Sony."

Totoki will lead the company's entertainment-focused efforts, aiming to drive growth through a range of initiatives, including expansion into new markets and strategic partnerships.

As President and CEO, Totoki will be responsible for implementing this vision, driving business growth, and expanding Sony's presence in the rapidly evolving entertainment landscape.

The appointment of Hiroki Totoki marks an exciting new chapter for Sony, as it strives to cement its position as a major player in the global entertainment industry.