Sandpiper Appoints Liz Egginton as Director of Technology Practice in Asia Pacific
Sydney, Australia - The Sandpiper Group, a prominent player in communications, public affairs, and research within the Asia Pacific region, has announced the appointment of Liz Egginton as the Director of its Technology Practice.
Egginton, who will be based in Australia, is tasked with spearheading the growth and strategic development of Sandpiper’s Technology Practice. Her role involves leveraging the firm's comprehensive services such as content strategy, research, government affairs, reputation management, and international media to deliver targeted communication solutions for clients across the region.
With a robust background spanning over 25 years, Egginton most recently served at IBM as a senior communications advisor. There, she crafted and executed integrated communications campaigns that were closely tied to business objectives, enhancing brand trust and boosting revenue growth. Her expertise covers a broad spectrum including enterprise technology, crisis management, executive coaching, and corporate communications.
Before her tenure at IBM, Egginton advised ministers within Australia’s foreign affairs and trade sector and spent considerable time as a journalist, focusing on business and general news.
Emma Smith, CEO of Sandpiper, expressed her enthusiasm about Egginton’s appointment, stating, “Liz’s extensive experience will be tremendously useful as we continue to expand our suite of services for tech clients and anticipate their evolving needs.”
Egginton herself commented on the unique challenges facing technology firms, noting, “Technology companies are distinguished by a culture of speed, curiosity, and their own continuous transformation. These companies are operating in an environment of economic uncertainty, heightened societal expectations concerning ethical AI, and the simultaneous digitisation of nations fast-tracked by the global pandemic. This is the unique context through which technology communicators must help their stakeholders navigate.”
She added, “The need for data-driven insights, corporate narratives that resonate with internal and external audiences, and open, authentic leadership is paramount for success. I am thrilled to join Sandpiper’s team of seasoned advisors, to bring our deep industry expertise to support our technology clients in Asia Pacific with their complex communications needs.”
Egginton's appointment underscores Sandpiper's commitment to enhancing its advisory services and providing cutting-edge, data-driven insights to technology and tech-forward companies, aiming to foster growth, enhance brand reputation, and protect corporate integrity.