Samsung Unveils Revolutionary 3D Audio Technology Eclipsa Audio on 2025 TV Lineup

[Seoul, South Korea] - Samsung Electronics Co., Ltd. has announced its partnership with Google to integrate a groundbreaking 3D audio technology, Eclipsa Audio, into its 2025 TV and soundbar lineup. This innovative technology is set to transform the home entertainment experience with immersive virtual audio experiences.

Starting from the Crystal UHD series to the premium Neo QLED 8K models, Samsung's 2025 TVs will boast seamless playback of Eclipsa Audio-enabled content. Users can expect a more engaging and personalized viewing experience, as creators can tailor audio data such as sound location and intensity for an immersive three-dimensional effect.

"By introducing Eclipsa Audio to our 2025 TV lineup, we are redefining the home entertainment experience," said Taeyong Son, Executive Vice President and Head of the R&D Team, Visual Display Business, Samsung Electronics. "We invite creators to explore new possibilities for premium audio experiences."

As part of its ambitious commitment, Samsung is expanding YouTube's content offerings in 2025. Users with 2025 devices can upload and watch videos featuring Eclipsa Audio tracks, marking a significant shift towards premium spatial audio.

"Samsung and Google are eager to empower creators to take advantage of this groundbreaking technology," said Son. "We aim to bridge the gap between creators and consumers with innovative audio features, transforming home entertainment forever."

In collaboration with Google and industry partners, Samsung is establishing certification standards for devices using Eclipsa Audio to ensure the highest standards of sound fidelity.

"We believe that Eclipsa Audio can revolutionize the way we experience sound," said Jim Bankoski, Vice President of Engineering, Google Chrome. "We look forward to seeing creators harness this power and create mesmerizing audio experiences."