Samsung Unveils Groundbreaking 3D Audio Technology Eclipsa Audio for its 2025 TV Lineup

Seoul, South Korea - Samsung Electronics Co., Ltd. today announced that it will be integrating cutting-edge 3D audio technology known as Eclipsa Audio into its 2025 TV and soundbar lineup, from Crystal UHD to Neo QLED 8K.

According to the company, this new partnership with Google's innovation arm, means that consumers will soon have access to innovative audio experiences at home, which promise to revolutionize the way we enjoy our viewing experience. Eclipsa Audio allows creators to adjust audio data in real-time, allowing for an immersive and three-dimensional sound experience.

Taeyong Son, Executive Vice President and Head of Visual Display Business at Samsung Electronics, expressed his enthusiasm about this new technology saying "We are proud to lead the industry with the integration of Eclipsa Audio into our 2025 TV and soundbar lineup... This innovation opens new possibilities for immersive audio experiences."

The company aims to redefine home entertainment by making this advanced technology accessible to more consumers. Samsung's high-end TVs will now incorporate Eclipsa Audio, offering consumers a wider selection of options.

"By integrating Eclipsa Audio into our TV lineup, we are paving the way for content creators to produce immersive audio experiences," said Son.

For video content makers who want to upload videos with spatial audio tracks directly to YouTube, this is a promising development. With 2025 Samsung devices, viewers will also have access to enhanced sound quality on their favorite streaming platforms, such as YouTube.

Google has also expressed enthusiasm about the new technology saying "We believe that Eclipsa Audio has the potential to change the way we experience sound... We are excited to see how the creator community uses it to create new and innovative audio experiences."

To ensure uniform standards of sound quality across device categories, Samsung will collaborate with key industry partners like the Telecommunications Technology Association (TTA) on a certification program.

In 2025, viewers who own latest generation of Samsung TVs and watch content from popular streaming platforms such as YouTube, will be treated to breathtaking audio experiences that will further boost entertainment at home.