Samsung TV Plus Partners with Viacom18 to Launch Four New FAST Channels Exclusively
Mumbai, March [Date] - Samsung TV Plus, the free ad-supported streaming TV service offered in India, has collaborated with Viacom18 to introduce four new 'FAST' (Free Ad-Supported Streaming) channels – Superhit Beats, Kaanphod Music, Fully Faltoo, and Colors Infinity Lite. These new channels will be exclusively available on Samsung TV Plus, providing users in India with an enhanced entertainment experience.
As part of its growing presence in the Indian market, Samsung TV Plus offers over 100 live TV channels and thousands of movies and shows to its subscribers. The service is pre-installed on various Samsung Smart TVs across the country.
"We are thrilled to welcome Viacom18 as a partner on the Samsung TV Plus platform," said Kunal Mehta, Head of Partnerships, Samsung TV Plus India. "We aim to deliver diverse content options that cater to our viewers' preferences and viewing habits. This collaboration reinforces our commitment to providing exceptional value and variety to our users."
The partnership with Viacom18 will provide Samsung TV Plus subscribers with a wide range of entertainment options. Superhit Beats is set to become a go-to destination for music enthusiasts, featuring the latest hits and timeless favorites. Kaanphod Music will cater to diverse tastes by offering a vibrant mix of music, while Fully Faltoo will target the youth with its edgy and fresh content. Colors Infinity Lite, on the other hand, will deliver premium English entertainment, showcasing top international shows and movies.
"This collaboration marks a bold step for Viacom18 in redefining how we deliver entertainment," said Anshul Ailawadi, Business Head, Youth, Music, and English Entertainment cluster at Viacom18. "We will focus on creating immersive, interactive experiences that cater to our audience's convenience."
The addition of these new channels further bolster Samsung TV Plus's content offerings in India, providing consumers with endless entertainment options from the comfort of their own homes.