Reliance Consumer Products Unveils Spinner, A New Player in India's Growing Sports Hydration Market

Mumbai, India - Reliance Consumer Products (RCPL) has launched its latest beverage, 'Spinner', in collaboration with cricket legend Muttiah Muralitharan. The move marks RCPL's entry into the sports hydration market, putting the company directly in competition with long-time players like Coca-Cola and PepsiCo.

The new drink is being bottled at Muralitharan's Muttiah Beverages plant in Mysore, where RCPL also produces Campa soft drinks. With its competitive pricing of Rs 50 for a 500ml bottle, Spinner promises to be an affordable option in the market.

RCPL has partnered with several Indian Premier League (IPL) franchises, including Lucknow Super Giants, SunRisers Hyderabad, Punjab Kings, Gujarat Titans, and Mumbai Indians, to promote the brand. This collaboration aims to boost its visibility across India and reach a wider audience.

Spider features three refreshing flavors: Lemon, Orange, and Nitro Blue. Muttiah Muralitharan, cricket legend, has expressed his excitement about Spinner stating "Spinner is a game-changer that will empower every Indian to stay hydrated and active, no matter where they are or what they're doing.”