Quick Commerce Platforms to Claim 50% Kirana Sales Market Share by 2024, Projected Reaches Rs 332,000 Crore
New Delhi: Fast-rising quick commerce platforms Blinkit, Swiggy Instamart, Zepto, and Flipkart Minutes are poised to capture around 50 per cent of India's Kirana sales market share, potentially reaching a whopping business of Rs 332,000 crore by 2024.
According to a comprehensive survey conducted by Datum Intelligence, the quick commerce market is projected to leap from $6.1 billion in 2024 to $40 billion by 2030, with platforms like Blinkit, Swiggy Instamart, Zepto, and Flipkart Minutes expected to dominate over 50 per cent of Kirana sales.
Blinkit, Swiggy Instamart, Zepto, and Flipkart Minutes have gained significant traction among Indian consumers in the last six months, resulting in an increasing number of unplanned online grocery purchases. The report revealed that close to 75 percent customers have increased their spontaneous online grocery orders, with a majority spending over Rs 400 per order, demonstrating the companies' capabilities to offer speedy delivery and competitive pricing.
Experts suggest that quick commerce platforms are now not just competing for Kirana sales but also gaining footholds in other categories such as electronics, clothing, cosmetics, and household goods. The rapid growth of these platforms has posed an existential threat to traditional Kirana stores, which have witnessed a significant decline in their market share.
The trend observed by Datum Intelligence signifies that the way people shop groceries is changing vastly, moving rapidly towards convenient online delivery options. Blinkit, Swiggy Instamart, Zepto, and Flipkart Minutes are well-positioned to capture this growth with their quick delivery model and competitive pricing strategies.
With this surge in adoption, consumers can now get essential grocery items delivered at their doorstep within 10 minutes, providing an unparalleled level of convenience.
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