Promoting Early Diabetes Testing through Innovative Partnership
Mumbai, November 12, 2024 - To combat the growing prevalence of diabetes in India, Protinex Diabetes Care has partnered with Apollo Health Co (Apollo 24|7) to raise awareness about diabetes management and promote early testing. This initiative, launched ahead of World Diabetes Day, offers a complimentary HbA1c test for consumers purchasing Protinex Diabetes Care, a recognized standard for long-term glucose monitoring.
As India grapples with an alarming rate of diabetes - over 101 million people live with the condition, or 11.4% of the population, according to a recent Indian Council of Medical Research (ICMR) study - this partnership aims to make blood sugar monitoring more accessible and affordable. Effective diabetes management is crucial for improving health outcomes, alongside regular testing and lifestyle adjustments.
Protinex Diabetes Care has partnered with Apollo Health Co (Apollo 24|7) to remove barriers that prevent individuals from regularly monitoring their health. The offer will run until November 30.
"We recognize the importance of early diagnosis and ongoing diabetes management," said Sriram Padmanabhan, Marketing Director of Danone India. "Through this partnership, we aim to empower individuals in their diabetes management journey by offering a complimentary HbA1c test, thereby making essential health monitoring more accessible."
Apollo Health Co (Apollo 24|7) supports the vision, echoing that protein and fibre play crucial roles in diabetes management. By incorporating these nutrients into diet alongside regular health checks, they aim to support individuals in taking meaningful steps toward managing their health.
To enhance outreach, Protinex Diabetes Care will expand its presence in Apollo retail stores and online platforms, spreading awareness about early diabetes diagnosis and effective management. Apollo has also set up a dedicated toll-free number for inquiries, allowing consumers to easily access information about their tests and health services.
This innovative partnership aligns with Danone's mission to promote health through nutrition, reinforcing Protinex Diabetes Care’s commitment to supporting optimal health for people with diabetes while ensuring essential nutrients remain accessible.