Prime Travel Showcases Technological Innovation at WTM London 2024
London, November 6, 2024 – Prime Travel, a leading global provider in bed banking and travel technology, marked a significant milestone at the World Travel Market (WTM) London 2024 by setting up its first-ever dedicated stand at the event. The occasion allowed the company to highlight its latest advancements and strategic expansions within the tourism industry.
A New Era with Book Forets
During an exclusive interview with Travel and Tour World, Ms. Ayse Yasar, Vice President of Sales at Prime Travel, discussed the company's recent achievements and future plans. She introduced Book Forets, the newest venture by Prime Travel, set to commence full operations in early 2025 from Palma de Mallorca, Spain. This initiative underscores Prime Travel's commitment to expanding its service offerings, enhancing its portfolio which already includes Prime Travel Bed Bank, Sopio, and Good Hotel.
"Book Forets is a testament to our team’s dedication and hard work," stated Yasar, emphasizing the strategic importance of this expansion in catering to diverse market needs globally.
Expanding Global Presence
Prime Travel, celebrating nine years of operation, has been actively broadening its footprint. The launch of Book Forets is part of a broader strategy to strengthen its presence in Europe and beyond, aiming to offer more tailored solutions for travelers and travel industry professionals.
Networking and Growth at WTM
WTM London 2024, held from November 4-6, served as a pivotal platform for Prime Travel to forge new partnerships and reinforce existing ones. The event's networking app facilitated pre-scheduled meetings, ensuring a productive presence at the conference. "WTM is one of the best events you should attend if you are part of the global travel industry," Yasar noted, highlighting the importance of such gatherings in networking, branding, and industry positioning.
The first day of the event was particularly bustling, with Prime Travel's stand attracting significant attention, reflecting the industry's eagerness for face-to-face interactions in the post-COVID era.
Vision for the Future
Looking forward, Prime Travel aims to not only expand its brand portfolio but also to innovate in service delivery and customer experience. "By establishing a stronger base in Spain, we’re better positioned to cater to both local and international markets," explained Yasar. The company plans to leverage technology to enhance connectivity and streamline booking processes, ensuring better accessibility for travelers and travel partners alike.
The Role of Industry Events
Yasar emphasized the critical role of international travel events in shaping Prime Travel’s growth strategy. "These events are essential for expanding in the global travel industry," she said. Prime Travel's proactive participation in events like WTM, ITB Berlin, and ATM Dubai helps the company stay ahead of market trends and integrate technology-driven solutions to meet evolving customer expectations.
Conclusion
Prime Travel's participation at WTM London 2024 was not just about showcasing its technological prowess but also about laying the groundwork for future growth and industry influence. With a clear vision and robust strategy, Prime Travel is set to continue its trajectory as a leader in the travel industry, adapting and thriving amidst the dynamic global market.
As Ms. Ayse Yasar aptly put it, "World Travel Market is one of the best events, and it’s one that any global travel business should consider essential for growth." With this outlook, Prime Travel is poised to meet new challenges and expand its reach in the ever-evolving travel sector.