Prime Travel Shines at WTM London 2024, Unveils New Ventures and Future Plans
London, UK - Prime Travel, a global leader in bed banking and travel technology, marked a significant milestone at the World Travel Market (WTM) London 2024, showcasing its expansion and innovation within the travel industry. The event, held from November 4-6, provided an ideal platform for Prime Travel to introduce its latest venture, Book Forets, and discuss its strategic growth plans.
Global Presence and New Ventures
Celebrating nine years of service, Prime Travel has expanded its footprint with the launch of Book Forets in Spain. According to Ms. Ayse Yasar, Vice President of Sales at Prime Travel, "Book Forets represents our team's dedication and commitment to offering diverse booking solutions globally." Set to be fully operational by early 2025 in Palma de Mallorca, this new brand joins Prime Travel's robust portfolio which also includes Prime Travel Bed Bank, Sopio, and Good Hotel, each catering to different segments of the travel market.
WTM London 2024: A Strategic Showcase
WTM London was more than just an exhibition for Prime Travel; it was a strategic opportunity to enhance relationships and forge new partnerships. "WTM is one of the premier events for the travel industry, essential for networking and growth," Ms. Yasar emphasized. The company utilized the event's networking app to schedule numerous meetings, highlighting the importance of face-to-face interactions in the post-COVID era. The bustling atmosphere on the first day of WTM underscored the event's significance in reconnecting the global travel community.
Future Vision and Expansion
Prime Travel's vision for the future includes not only expanding its brand portfolio but also strengthening its presence in key markets through innovative offerings and strategic alliances. Ms. Yasar shared, "Our goal is to provide exceptional travel solutions and enhance connectivity for both travelers and partners worldwide." The establishment of Book Forets in Spain is a step towards enhancing Prime Travel's European operations, offering more tailored solutions for the region.
Industry Events as Growth Catalysts
Ms. Yasar highlighted the role of industry events like WTM, ITB Berlin, and ATM Dubai in shaping Prime Travel's growth strategy. These events are crucial for staying abreast of industry trends, expanding networks, and showcasing technological advancements. "Participating in these events is essential for any business serious about growth in the travel industry," she noted.
Looking Ahead
With its successful participation at WTM London 2024 and the launch of new ventures, Prime Travel is set to continue its upward trajectory. The company's focus on innovation, service excellence, and global networking positions it well to meet the evolving demands of the travel market.
Prime Travel's journey reflects its resilience and adaptability, with Ms. Yasar concluding, "WTM and similar events are pivotal for any global travel business aiming for growth." As Prime Travel looks to the future, it remains committed to its mission of connecting the world through travel, one innovative step at a time.