Prime Travel Highlights Innovation and Expansion at WTM London 2024
London, November 7, 2024 - Prime Travel, a leader in global bed banking and travel technology, made a significant impact at the World Travel Market (WTM) London 2024, which concluded on November 6. The event marked the company's debut with a dedicated stand, showcasing its commitment to innovation and growth within the tourism sector.
Ms. Ayse Yasar, Vice President of Sales at Prime Travel, shared exclusive insights with Travel and Tour World, discussing the company’s recent achievements and future plans. Prime Travel, now celebrating nine years in the industry, has expanded its footprint through four distinct brands, with the latest being Book Forets, launched in Spain.
Strategic Expansion and Brand Growth
Ms. Yasar highlighted the launch of Book Forets, which is set to become fully operational in early 2025 from its base in Palma de Mallorca, Spain. "Book Forets represents our team’s relentless effort and commitment to innovation," she stated. This new venture aims to enhance Prime Travel's offerings by providing specialized bed bank solutions, further solidifying its market position.
The company's portfolio now includes Prime Travel Bed Bank, Sopio, Good Hotel, and the newly introduced Book Forets. Each brand caters to different segments of the travel market, focusing on quality service and customer satisfaction, bridging gaps in travel connectivity, and streamlining booking processes.
WTM London: A Nexus for Global Networking
WTM London provided Prime Travel with an invaluable platform for networking and business development. "WTM is crucial for anyone in the travel industry looking to expand globally," Ms. Yasar remarked. The event facilitated meetings with both established partners and potential clients, thanks in part to the efficient networking app provided by WTM.
The enthusiasm was palpable, especially on the first day of the event, which saw a surge in attendees eager to reconnect in person after the global health crisis. "The energy was fantastic, and it really underscored the importance of these face-to-face interactions," Ms. Yasar added.
Looking Forward: Prime Travel’s Vision
Prime Travel is not just stopping at its current successes. The company has set ambitious goals for expansion, particularly with the strategic establishment of Book Forets in Spain, aiming to enhance its European operations. "Our new branch in Palma de Mallorca will significantly boost our ability to serve both local and international markets effectively," explained Ms. Yasar.
The company's participation in industry-leading events like WTM London, ITB Berlin, and ATM Dubai plays a critical role in its strategy to stay ahead of industry trends and integrate technology-driven solutions for better customer experiences.
Conclusion
As Prime Travel continues to grow, its focus remains on innovation, service excellence, and strengthening global connections. The insights and experiences shared by Ms. Ayse Yasar at WTM London 2024 reflect a company poised for continued success and leadership in the dynamic travel industry. With a clear vision for the future, Prime Travel is ready to tackle new challenges and opportunities in the global market.