PNG Jewellers Partners WPBL as Powered by Partner in Historic Deal
Kolkata, India - PNG Jewellers has announced a multi-year partnership with the World Pickleball League (WPBL), marked as the powered by partner of the league. This collaboration between the renowned brand and the World Pickleball League marks an exciting development for India's first franchise-based pickleball league.
Co-founded by Gaurav Natekar and Arati Ponnappa Natekar, the WPBL features six teams showcasing top Indian and international players. The league is set to commence on January 24 and blends sport, entertainment, pop culture, and fashion while providing a platform for Indian talent to compete with global players.
"The World Pickleball League's mission to create a compelling sportainment property aligns perfectly with our marketing plans," said Saurabh Gadgil, chairman and managing director of PNG Jewellers. "The fact that it is a popular sport with women further supports our endeavour to empower women."
Gadgil reiterated the company's commitment to excellence, stating, "We believe in Gaurav and Arati's commitment and vision for the league and its stakeholders and look forward to an exciting journey ahead."
The partnership highlights the growing interest and investment in the WPBL as it prepares for its inaugural season. By bringing together iconic brands with the rapidly rising sport of pickleball, the league aims to set new benchmarks, presenting itself as an engaging sportainment property.
WPBL Co-Founder Gaurav Natekar welcomed PNG Jewellers on board, saying, "Coming from the city of Pune, where it has a rich heritage, I am thrilled to welcome them as our Powered By Partner."
The partnership will significantly contribute to elevating the fan-following and popularity of the WPBL, marking an exciting development for pickleball in India.
Source:
- PNG Jewellers
- World Pickleball League
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