The Alayaran

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Penn Entertainment Cracks Code to Cohesive Customer Journey Across Physical and Digital Gaming Experiences
ENTERTAINMENT

Penn Entertainment Cracks Code to Cohesive Customer Journey Across Physical and Digital Gaming Experiences

In a conversation with Marketing Vanguard, Jennifer Weissman, Chief Marketing Officer (CMO) of PENN Entertainment, shares her approach to creating seamless customer journeys across 42 casinos, racetracks, and digital platforms. Weissman, who has spent nearly a decade building marketing strategies across physical and digital gaming experiences, has seen significant shifts

Volumetric Video Market Set to Revolutionize Industries with Rapid Growth and Innovation
ENTERTAINMENT

Volumetric Video Market Set to Revolutionize Industries with Rapid Growth and Innovation

The global volumetric video market is experiencing rapid growth, driven by technological advancements, increasing demand, and strategic investments. According to a report released by SkyQuest Technology, the market is poised to reshape the global market landscape with its dynamic nature and varied applications. Key sectors benefiting from this market include

Groundbreaking Technology: Catalysts Revolutionize Mechanical Plastics Recycling
TECHNOLOGY

Groundbreaking Technology: Catalysts Revolutionize Mechanical Plastics Recycling

Berlin, Germany - German-based Coperion, a leading provider of plant solutions for mechanical plastics recycling, is making significant strides towards converting plastic waste into high-quality raw materials. By utilizing advanced technologies and catalysts, the company aims to overcome energy-intensive processing methods that often result in lower product quality. A new

Heiltsuk Nation ratifies first written constitution, ushering in new era of self-governance
NATION

Heiltsuk Nation ratifies first written constitution, ushering in new era of self-governance

VANCOUVER, BRITISH COLUMBIA - In a historic moment for Indigenous reconciliation, the Heiltsuk Nation has formally adopted its first written constitution. The document, finalized after decades of negotiation and consultation with tribal members, promises to "renewing and reclaim ancestral laws" and restore balance in traditional decision-making processes. The constitution enshrines