NAVER UNVEILS VISION TO INTEGRATE ARTIFICIAL INTELLIGENCE TECHNOLOGY INTO MAJOR SERVICES
In a significant move to enhance its services and provide users with more convenient experiences, South Korean tech giant Naver has announced plans to integrate its self-developed artificial intelligence (AI) technology into its major platforms.
At its recent 'DAN24' conference in Seoul, Naver unveiled its "On-Service AI" plan, which aims to transform its search engine and shopping application using the cutting-edge technology. The Korean company will incorporate its hyperscale AI model, HyperCLOVA X, into its search engine to deliver more customized answers to users' queries.
Additionally, Naver plans to launch a brand-new AI briefing function in the first half of next year, which will provide summarized, AI-generated answers to user questions, along with sources to verify the credibility of the information. This service will be initially available in Korean, English, and Japanese.
The company is also developing an AI-powered shopping application called Naver Plus Store, which will feature a navigation function that helps users find products, promotion events, and benefits tailored to their own needs. Furthermore, Naver will update its mobile map application with geospatial AI technology next year to digitally recreate offline locations and offer more accurate information about various destinations.
"We showcased HyperCLOVA X last year and after a year of testing our generative AI products with our users, sellers, and business partners, we are now moving toward commercialization," said Naver CEO Choi Soo-yeon. "We are committed to breaking down the boundaries dividing the online and offline and providing AI services that genuinely make people's daily lives more convenient."
To support the growth of its AI ecosystem, Naver plans to create an impact fund and invest a combined 1 trillion won over the next six years.
Key Highlights of Naver's AI Integration Plan:
- Incorporation of HyperCLOVA X into search engine for customized answers
- Launch of AI briefing function with summarized AI-generated answers
- Development of Naver Plus Store, an AI-powered shopping application
- Update of mobile map application with geospatial AI technology
Company Overview:Naver is a South Korean tech giant that provides various services including search engine, maps, and online shopping. The company was founded in 1999 and has become one of the leading tech companies in Asia.
Investment Outlook:The investment plan by Naver to create an impact fund and invest 1 trillion won over the next six years signals a significant commitment to fostering the growth of its AI ecosystem and taking the lead in developing cutting-edge AI technology.