Mr. Trot 3 Leads Entertainment Program Brand Reputation Ranking With 12.14 Billion KRW

Seoul, Feb 2 (Alayaran.com) - According to the latest big data analysis by the Korea Enterprise Reputation Research Institute, "Mr. Trot 3" has been named the entertainment program with the highest brand reputation in February this year, boasting a total of 12.144 billion KRW.

The institute analyzed over 117 million brand big data records from 50 popular entertainment programs between January 2nd and February 2nd to measure consumer participation, communication, media consumption, brand diffusion, and consumption. Compared to the previous month's results, "Mr. Trot 3" has demonstrated remarkable growth in brand reputation.

In terms of specific metrics, "Mr. Trot 3" achieved a participation index of 2.47 million, media index of 3.39 million, communication index of 1.72 million, community index of 1.91 million, and viewership index of 1.64 million, among others.

The second-ranked brand was "Active Singer 2," followed by "I Live Alone." These results showcase the ongoing popularity and influence of these programs in engaging audiences and building consumer loyalty.

This February 2025 entertainment program brand reputation survey provides valuable insights into where consumers are talking about brands, how they're interacting with them, and why. By analyzing this data, brand editors and experts can gain a better understanding of audience preferences and trends.

The top 30 entertainment programs in the brand reputation ranking include "Mr. Trot 3," "Active Singer 2," "I Live Alone," "Running Man," and several others popular among Korean audiences.

Full List:

Mr. Trot 3 - 12,144,490 billion Participation index: 2,473,183 Media index: 3,388,121 Communication index: 1,726,637 Community index: 1,913,094 Viewership index: 1,643,454

Active Singer 2 - 10,046,525 billion Participation index: 3,245,313 Media index: 2,117,597 Communication index: 1,317,041 Community index: 2,007,326 Viewership index: 1,359,248

I Live Alone - 7,192,886 billion Participation index: 1,382,944 Media index: 2,062,497 Communication index: 1,360,776 Community index: 1,373,411 Viewership index: 1,013,258