Max/HBO Ignites Cinema Magic in Asia with Breathtaking Campaign

Mumbai, India - In a spectacular debut, Max/HBO has entered the Asian market with an eye-catching marketing campaign that whisks audiences away to iconic worlds from beloved franchises like Dune, House of the Dragon, Harry Potter, and Friends.

The creative powerhouse behind the campaign is VML Indonesia, in collaboration with Filmgraphics Entertainment. The vision was brought to life by director Matt Murphy in a visually stunning spectacle that dissolves boundaries between reality and fantasy.

At its core lies the timeless magic of exceptional storytelling, as the campaign cleverly fuses memorable scenes from these popular properties with everyday experiences, crafting an unforgettable journey for viewers. This innovative narrative weaving ensures seamless interactions between pre-planned sequences and real-life scenarios, yielding a captivating cinematic experience that will leave fans redefining their perception of 'the world beyond'.

To guarantee the project's triumph, Murphy meticulously mapped out all aspects through meticulous previsualization, perfecting how actors would interact seamlessly within existing footage provided.