Li Ning Lands Official Olympic Delegation Sponsor Deal through 2028
SHANGHAI – Li Ning Company Limited, a global leader in sportswear and athletic equipment, has been awarded the rights to serve as the official sportswear partner for China's Olympic delegation from 2025 to 2028. The deal marks a significant return for the brand, which previously held the position from 1992 to 2004.
The announcement comes following Li Ning's long-standing commitment to sports development in China. Over the past three decades, the company has consistently supported Chinese national sports teams competing internationally and proudly served as the official sportswear partner for four consecutive Olympic Games during its initial tenure.
Li Ning Company Limited has reaffirmed its dedication to supporting Chinese athletes and promoting sportsmanship through innovative products and experiences. Founder Li Ning expressed his honour and commitment to inspiring active lifestyles and fostering Olympic pride, stating, "We are truly honoured to once again partner with the Chinese Olympic Committee and the Chinese Sports Delegation after so many years."
The partnership reflects the trust and confidence given to Li Ning by the General Administration of Sport of China and the Chinese Olympic Committee. Mr. Li Ning emphasized that the company remains committed to its core value of "serving the public with sportsmanship" while promoting both the spirit of sports and the Olympic spirit.
Looking ahead, Li Ning is poised to deliver exceptional sportswear and efficient support to the Chinese Sports Delegation and athletes pursuing their dreams in leading international sporting competitions. The company's future plan is to inspire more individuals to adopt an active lifestyle and share in the pride of China's Olympic aspirations through its products and experiences.
"This partnership is a testament to our brand's unwavering dedication to promoting sports and inspiring positive change," said Li Ning. "We firmly believe that 'Anything is Possible'."