LEBRON JAMES, JAY-Z, AND TOM BRADY SET TO HEADLINE FANATICS FEST IN NEW YORK CITY
New York City, USA - Superstars LeBron James, Jay-Z, and Tom Brady are joining the exclusive list of personalities set to attend Fanatics Fest, a sports festival aiming to redefine fan engagement at the Javits Convention Center in New York City from June 20-22.
Fanatics CEO Michael Rubin announced that the festival is not just about driving revenue but also prioritizing the fan experience. He stated, "This is really about creating a sports festival that only we can create. It's a great give back to fans."
The event, which has become increasingly popular since its inaugural 2024 edition attended by 72,000 fans and garnering $12 billion in revenue anticipation for future editions, will now attract around 150,000 attendees.
A diverse list of partners including Formula 1, Premier League, USTA, FIFA, Nike, Dick's Sporting Goods, NFL, NBA, MLB, NHL, UFC, and WWE have partnered with Fanatics Fest. This signifies an integrated sports experience that offers exclusive events for the enthusiasts.
Key performers in the festival include Jay-Z who is set to recreate his renowned 40/40 Club as a pop-up venue where millions of dollars will be invested in recreating this iconic venue once again.
NFL and NBA star Tom Brady has lined up participation for panel discussions along with interactive fan activities which are guaranteed to provide fans an engaging experience. NBA sensation Victor Wembanyama is set to participate in "Cold as Balls" featuring a cold-plunge session alongside actor Kevin Hart through special autograph sessions featuring stars including Travis Scott, Derek Jeter and music icons John Cena.
This exciting event will build on the momentum generated last year and with projected revenue at $12 billion by 2026, Fanatics has shown significant growth but expects "we're still in investment mode."
In a statement for NYNext, Rubin mentioned expectations that Fanatics Fest is going to have all it takes to reposition itself as a festival where sports come alive under exclusive curated experiences bringing together some of the most influential entertainment and lifestyle.