KLH Business School Launches Capacity Building Programme for Social Science Educators in Digital Marketing
Hyderabad: In a bid to enhance the digital marketing education in academic circles, KLH Global Business School (KLBGBS) has announced the launch of a two-week capacity building programme (CBP) on digital and social media marketing. Sponsored by the Indian Council of Social Science Research (ICSSR), New Delhi, the programme is scheduled to take place from 2nd December to 14th December 2024.
The CBP aims to support early-career teachers from social science disciplines across UGC-recognized Indian universities, colleges, and research institutes in acquiring advanced digital marketing skills. The programme will focus on strengthening faculty members' understanding of digital marketing concepts, developing practical skills in digital marketing platforms, and integrating contemporary techniques into academic teaching.
The program brings together 30 educators from Across India, representing Telangana, Hyderabad and other regions, in a balanced manner. Equitable access to the program is ensured by providing comprehensive support such as travel reimbursement, boarding, and lodging for outstation participants.
Highlighting the significance of the programme, Dr G Partha Saradhi Varma, Vice Chancellor of KL Deemed to be University said,"In today's rapidly evolving digital landscape education has evolved into a necessity". The program is designed not just to learn Digital marketing tools but educate institutions how to incorporate it into academics and teach business globally.
The programmes comprehensive curriculum covers digital marketing concepts, developing practical skills in digital marketing platforms, and contemporary teaching methods. It aims to bridge the gap between academic knowledge and industry requirements, encouraging research, innovation, and collaboration between educational institutions and the digital marketing sector.
KLH Global Business School has invited all eligible educators to join this transformative journey through its website, informed the Course Director, Dr Sarath Simha Bhattaru and Co-course Director,Dr V.V Madhav