India's Sports Sector Poised for 14% Growth by 2030, Worth $130 Billion
New Delhi: The Indian sports sector is expected to experience a compound annual growth rate (CAGR) of 14%, which is almost double India's GDP growth rate, driven by government investments, the rise of multi-sport culture, digital adoption, and diverse content.
According to a report titled 'Think Sports: Unlocking India's $130B Sports Potential' by Google-Deloitte, the sector is projected to reach a valuation of $130 billion by 2030. This growth could create up to 10.5 million jobs and generate $21 billion in indirect tax revenue by 2030.
The report also highlights a fundamental shift in how Indians consume sports, with 90% of fans now following multiple sports. Cricket remains dominant, but Kabaddi and football have garnered significant fanbases, with 120 million and 85 million fans, respectively. Digital platforms are reshaping sports consumption, particularly among Gen Z, who make up 43% of the fan base.
"This is a pivotal moment for sports in India and the report outlines a clear path to unlock the value of sports for the nation," Roma Datta Chobey, managing director (interim country lead), Google India, said. "We're witnessing a surge in multi-sport fandom, a growing popularity of digital platforms, and deep engagement from Gen Z, who represent the largest segment of India's sports fanbase."
The report also highlights a growing and more diverse fanbase, with women now representing 36% of India's 655 million sports fans, and 59% of fans coming from rural areas. Sports like kho-kho and badminton are particularly popular among female fans.
In addition to the sector's growth potential, the report emphasizes the role that technology will play in reshaping India's sports landscape. AI-powered tools are enhancing athlete scouting and training, while e-learning platforms are expanding access to sports resources. By leveraging technology, India can further enhance its global sports presence and capitalise on the growing integration of sports into its popular culture.
"We're witnessing a surge in multi-sport fandom, a growing popularity of digital platforms, and deep engagement from Gen Z, who represent the largest segment of India's sports fanbase," Romal Shetty, chief executive officer, Deloitte South Asia, added. "By building strong public-private partnerships, we can drive sustained progress in our sports ecosystem, creating new jobs, promoting health, and enhancing India's global standing."
The report concludes that India has the potential to become a global leader in sports, not just as a competitive nation but also as a unifying force for social change.