Indians Opt for Diverse Healthcare Solutions as Health Consciousness Evolves

Indians Opt for Diverse Healthcare Solutions as Health Consciousness Evolves

Mumbai, India - As the country navigates through 2024, a significant shift in health consciousness is becoming increasingly apparent, with citizens actively seeking diverse healthcare solutions.

According to data from Justdial, there has been a substantial 23 per cent increase in healthcare-related searches across the country, comparing January-October 2024 to the same period in 2023. This surge in health-related queries paints a compelling picture of changing healthcare priorities among Indians.

The growth in non-metropolitan cities is particularly noteworthy, with these areas registering a 25 per cent increase in overall healthcare searches. Cities such as Chandigarh, Lucknow, and Surat emerged as frontrunners, demonstrating a rapidly growing health consciousness in smaller urban centres.

A notable trend in the data is the remarkable 41 per cent nationwide surge in searches for psychologists, with cities like Kolkata, Mumbai, and Kozhikode showing increases of 43 per cent, 36 per cent, and 29 per cent, respectively. This dramatic rise in mental health-related queries signals a significant shift in attitudes as Indians increasingly recognise and prioritise mental wellbeing alongside physical health.

The focus on physical wellness is equally pronounced, with orthopaedic care searches rising by 38 per cent across India. Cities like Lucknow and Delhi led this trend, with 37 per cent and 36 per cent increases, respectively.

Additionally, there has been a notable increase in searches for gynaecologists and obstetricians, driven largely by the region's growing emphasis on women's health. Cities such as Pune, Hyderabad, and Mumbai showcased particularly strong interest in women's healthcare services.

The data also reveals an interesting contrast between metropolitan and non-metropolitan areas, with metro cities showing a collective increase of 15 per cent in healthcare searches. The trend is reversed in non-metropolitan areas, with these cities demonstrating even stronger growth.

A notable finding in the data is the surge in searches for Ayurvedic doctors, showing an 18 per cent increase nationwide. Delhi and Mumbai saw strong showings, indicating a growing interest in traditional healing methods.

This comprehensive shift in healthcare seeking behaviour, as reflected in Justdial's search data, indicates a maturing understanding of health among Indians. From mental wellness to reproductive health, from specialised care to traditional medicine, the trend points to an encouraging message: Indians are taking a more proactive and holistic approach to their health and well-being.

As the country continues on this path towards a healthier tomorrow, it will be interesting to see how this evolving health consciousness shapes the future of healthcare in India.