India set to Reach USD 130 Billion Sports Industry by 2030

Mumbai, India - A recent report by Google and Deloitte suggests that the Indian sports industry is on track to reach USD 130 billion by 2030 at a compound annual growth rate (CAGR) of 14 per cent, nearly double the country's GDP.

According to the "Think Sports: Unlocking India's $130B Sports Potential" report, the sector has seen an impressive growth of 150 per cent from USD 52 billion in 2023. The boost in investments, quality sports content, and widespread digital adoption among India's 655 million sports fans are the key drivers behind this surge.

The report also noted that the benefits of sports will continue to rise, with employment and tax contributions doubling by 2030. By then, the sector is expected to create up to 10.5 million jobs and USD 21 billion in indirect tax revenue.

Former Indian National Cricket Team captain Anil Kumble emphasizes that India's journey to becoming a sporting powerhouse requires a grassroots approach. According to him, investments in quality infrastructure, talent identification programs, training of grassroots coaches, and qualified experts will be crucial.

The report found that 90 per cent of Indian sports fans now follow multiple sports, with cricket, kabaddi, and football leading the charge. The rise of digital platforms has transformed how fans consume sports, especially among Gen Z, who represent 43 per cent of the fan base but predominantly engage with sports content online.

Deloitte South Asia CEO Romal Shetty believes that India's potential to become a global leader in sports presents both opportunities and responsibilities for nation-building.