Hindi Commentary Feed In Australia! 7 Plus Ties Up With Star Sports Ahead Of BGT 2024
In a significant move to cater to the growing demand for Hindi-language coverage, Australian local free-to-air network '7 Plus' has tied up with Indian media channel Star Sports to broadcast live an exclusive Hindi commentary feed of the highly-anticipated Border-Gavaskar Trophy (BGT) 2024-25. This deal marks a milestone in cricket broadcasting in Australia as the dedicated Hindi feed will be directly available in live stream for Australian regional viewers on the 7 Plus platform.
As India and Australia prepare for their fiercely anticipated clash, the hype around the series has reached fever pitch. Australian media outlets are abuzz with speculation about Virat Kohli's impending arrival, while former cricketers are engaging in verbal battles and mind games on public platforms. The excitement is palpable, and broadcasters like 7 Plus have taken notice.
According to sources, 7 Plus has struck a deal with Star Sports to stream the Hindi commentary feed live from their network. This move is seen as an attempt to tap into Australia's burgeoning Indian-Australian population, who have been eager for more diversity in cricket broadcasting options.
The move gains weight given India's immense popularity with its sports networks and especially sports streaming platforms such as Disney+Hotstar. India has garnered large audiences by offering Hindi commentary as a must-have feature for any BGT series.
Australia will now enjoy the benefits of 7 Plus partnering up to showcase this valuable programming through their platform, effectively setting them apart from other broadcasting companies on Australian territory.
Moreover, with the highly anticipated event set to begin from November 22 in Perth, cricket enthusiasts in Australia have everything they need: not just great commentary but a strong supporting broadcast that appeals to diverse interests.