Google Chrome is one of the fastest browsers around, but it’s certainly not without its problems. Namely, the browser uses insane amounts of RAM when compared to the likes of Microsoft Edge, Apple’s Safari and Firefox. That in turn makes it a bit of a notorious battery-hog.
However, the American tech giant is working to lighten the load. In particular, Google is developing a new ad-blocker for Chrome that has its sights firmly locked on “heavy” ads.
Although Chrome already boasts an in-built ad-blocker, Google thinks it doesn’t go far enough. The firm recently discussed its plans to extend its functionality with a new system designed to root-out ads on the web that use “an egregious amount of system resources”.
Although Google has previously acknowledged that promotions play a pivotal role in funding online content creators (and most of Google’s own bottom line), it seems the Mountain View-based firm draws a line when they start severely hindering performance.
Discussing the matter, Google said: “A small fraction of ads on the web use an egregious amount of system resources.
“These poorly performant ads (whether intentional or not) harm the user’s browsing experience by making pages slow, draining device battery, and consuming mobile data (for those without unlimited plans).
“In these egregious cases, the browser can unload the offending ads to protect the individual’s device resources. This is a strong intervention that is meant to safeguard the user’s resources with low risk because unloading an ad is unlikely to result in loss of functionality of the page’s main content.”
The Californian company said it was motivated to expand Chrome’s ad-blocking prowess due to a number of power-gorging examples, like those that quietly mine cryptocurrency in the background, for instance.
According to Google, an advert will only be considered “heavy” – and subsequently blocked – if it has not been clicked on by the user and it leverage’s over 4MB of network bandwidth to load resources. The firm also detailed other criteria in a blog post.
The American firm has said “heavy” adverts only comprise 0.1 percent of promotions on the web, so you certainly won’t see major changes when browsing on most sites.
However, when the new system does kick in, there should be a noticeable performance increase from your computer.
We don’t currently know when Google’s ad-exterminating system will land. However, blog TechDows has noticed two new flags have appeared in Chrome Canary related to it.
As a quick reminder, Chrome Canary is an experimental version of Chrome that’s used to test forthcoming features. The new flags suggest Google’s revamped ad-blocker is still being worked on and may therefore not arrive in full for a few more months.
But of course, Express.co.uk will update you as soon as Chrome’s new system goes live.
Contents are their respective owners. This content is auto managed. To remove article send the link along with REMOVE subject line and send it to alayaran [AT] gmail [DOT] com.