Fortis Hospitals Mumbai Launches Groundbreaking Campaign 'FirstCallFortis' to Promote Emergency Care and Empower Mumbaikars with Easy Access
In an effort to revolutionize emergency care in Mumbai, Fortis Hospitals Mumbai has initiated a trailblazing campaign called '#FirstCallFortis'. The initiative aims to raise awareness about the importance of having easily accessible emergency contact numbers during critical medical situations.
Launched by Fortis Hospitals Mumbai, '#FirstCallFortis' seeks to engage with Mumbaikars and address a pressing concern: the lack of readily available emergency contact numbers. By highlighting the ease of dialing 022-4111 4111, the campaign ensures that individuals can quickly connect with Fortis' emergency care unit for swift, expert care.
The campaign takes a slice-of-life approach, tapping into everyday reality to bring attention to the significance of timely medical intervention. Messaging emphasizes the importance of minimizing delays in receiving medical attention, which can significantly improve patient outcomes.
Fortis Hospitals Mumbai has adopted an integrated approach to amplify the campaign's reach across diverse platforms such as digital ads, social media, cinemas, and outdoor advertising (OOH). The brand is reinforcing its reputation as a state-of-the-art Level 1 trauma care network in the city.
The campaign boasts innovative tools for heightened engagement, including CGI-based digital ads. Furthermore, it leverages community-centered initiatives through skits, plays, scenario-based demonstrations, and live interactions to bring Fortis' emergency helpline and services directly to the community.
This forward-thinking effort emphasizes straight-to-the-heart engagement with the community, as Fortis connects with individuals at schools, colleges, workplaces, places of worship, gyms, recreational centers, parks, housing societies, bus depots, and railway stations. The focus on emergency preparedness demonstrates Fortis' unwavering commitment to supporting the health and safety of Mumbai's residents.
Speaking about the launch, Dr S. Narayani, Business Head-Fortis Hospitals Maharashtra, said: "Through '#FirstCallFortis', we are showcasing not just our capabilities as a leading emergency-prepared healthcare network in Greater Mumbai but also the convenience of reaching us with an easy-to-remember number during critical medical situations. With our extensive network of four state-of-the-art hospitals, we aim to provide immediate support when every second counts."
The campaign aims to reach 10lakh+ households by World Health Day on April 7th, 2025, spreading a crucial message about emergency preparedness and making sure that every Mumbaikar has the right number to dial in case of an emergency.