Eggoz Eggs the Game: Indian Startup Cracks Rs 1,000 Crore Revenue Milestone

A decade ago, three friends from IIT Kharagpur stared at an unimpressive batch of eggs in their Gurgaon apartment - dirty, cracked, smelly, and past their prime. But instead of giving up on eggs forever, they hatched a business idea to change the game: Eggoz, India's first branded egg brand.

The company, which began with a farm in Bihar, has grown to operate in 11 major Indian cities, aiming for Rs 1,000 crore revenue in the next five years. This ambitious goal is driving Eggoz to reduce losses from Rs 32.87 crores to just Rs 25.06 crores in FY24.

"We needed to understand the supply chain from the ground up," recalls Abhishek Negi, co-founder of Eggoz. The company started with a simple promise: fresher, cleaner, and safer eggs - an essential change for India, where over 95% of eggs are sold loose.

Eggoz's farm-to-table model has proven instrumental in changing entrenched consumer behavior. Without branding, hygiene, or traceability, Indians have come to accept subpar eggs as normal. But Negi claims that Eggoz aims to disrupt this status quo by highlighting the differences between their product and regular eggs.

The company's data-based approach uses IoT devices and a farm management app to monitor egg production, post-harvest processing, and quality control. By working with independent farmers who operate under Eggoz protocols, Negi claims that the startup can ensure freshness, cleanliness, and better nutrition for consumers.

Eggoz's growth strategy has been conservative, focusing on profitability in Indian cities instead of aggressive national expansion. The company relies heavily on offline sampling and storytelling, highlighting the benefits of branded eggs to everyday customers - not just fitness enthusiasts or affluent urban buyers.

"We want people to understand what they're eating," Negi explains. "Once they know the difference, they stick."

Aiming to tap into India's Rs 95,000-1,00,000 crore annual egg market, Eggoz is testing new products like egg-based snacks - a move that could attract more customers and shift consumer behavior.

While questions remain over scalability and expansion beyond geographies, Eggoz has proven itself as an unusual yet profitable player in India's consumer agritech space.