DECATHLON Partners with Myntra to Revolutionize Sports Fashion in India
Mumbai, November 18, 2024 – In a strategic move, DECATHLON, the renowned sports products brand, has announced its association with Myntra, one of India's leading fashion destinations, aiming to make high-quality sports essentials accessible to millions of shoppers across the country.
As part of this partnership, DECATHLON's premium range of sportswear, footwear, accessories, and more will be available on Myntra, covering nearly 98% of Tier 1, 2 & 3 cities in India. This move is expected to boost DECATHLON's e-commerce presence and tap into the growing sports market, particularly in the Northeast region.
Myntra's vast network presence and huge base of premium customers will enable DECATHLON to showcase its diverse range of 40+ sports products, including hiking gear, trekking equipment, fitness wear, and more. This collaboration will make high-quality sports essentials more accessible to enthusiasts across metros and remote areas alike.
"We are thrilled to partner with Myntra, allowing us to reach a larger audience and further our mission of enabling Indians to lead an active lifestyle," said Sankar Chatterjee, CEO at DECATHLON India. The association is expected to drive sales growth and expand DECATHLON's customer base significantly.
"We are happy to welcome DECATHLON to the Myntra family, aligning ourselves with a brand that shares our commitment to fitness and sports adoption in India," said Sharon Pais, Chief Business Officer at Myntra. "This partnership signifies our dedication to creating seamless shopping experiences for customers seeking specialized sports gear."
With this collaboration, DECATHLON aims to increase its visibility, provide quicker service to customers across India, and offer an enhanced shopping experience that blends physical and online channels.
Key Highlights of the Partnership:
- DECATHLON's premium range will be available on Myntra for nearly 98% of Tier 1, 2 & 3 cities.
- The partnership focuses on growing the sports market in India, particularly in the Northeast region.
- Products include hiking gear, trekking equipment, fitness wear, and more from over 40 sports categories.
- Prime visibility on Myntra's app for DECATHLON products during the launch period.
- Targeted social media campaigns to engage with customers across platforms.