Davos 2025: A Quiet Gathering Amid Trump's Rise in Power

DAVOS, SWITZERLAND - DAY FOUR OF THE WORLD ECONOMIC FORUM

It was a quiet first day at the World Economic Forum in Davos on Monday, just one day after the inauguration of President Donald Trump. The mild weather added to the sense of tranquility, with many attendees opting for a more subdued approach than usual.

While some saw it as quiet, others claimed that this year's gathering is busier than ever. However, all eyes were fixed on Washington DC, as CEOs from around the world, including Pfizer's Albert Bourla, hastened to attend meetings and events in the city before returning to Davos.

The eagerly awaited virtual address from President Trump is expected to take place tomorrow at 5:00 p.m. local time/12:00 p.m. EST, sending shockwaves of excitement through the delegates.

Meanwhile, business leaders and PR professionals traversed the iconic promenade, where major corporations and nation states peddled their services in front of hotels like Belvedere. A vibrant social scene at these upscale hotels was palpable, with countless parties and drinks gatherings.

Leading PR firms launched their services at these establishments, including Weber Shandwick and Omnicom PR Group, both offering unique perspectives on the future of public relations. Page, a major trade body for CCOs, also held several events hosted by its new CEO Rochelle Ford.

As the debate around AI continues to dominate conversations, some prominent business leaders expressed cautious optimism about the prospects for success under President Trump's leadership. Dolf van den Brink pointed out that "business must bring economic optimism back and make capitalism work."

The theme of anxiety was evident in recent surveys indicating mistrust towards major institutions. Social media platforms, such as TikTok were significant talking points among delegates.

From behind-the-scenes discussions about upcoming events to the main stage of presidential addresses, Davos 2025 was marked by multiple narratives emerging as we go into a post-Budget era that saw business focus on re-skilling workers for an AI-friendly future.