China's Singles' Day Becomes a Global Phenomenon as Retailers Offer Discounts and Promotions

Nanjing, China - China has witnessed the phenomenon of Singles' Day for three decades now, beginning as a campus tradition, to eventually gaining global recognition. On November 11th this year, singles will be celebrated across the globe with great fervor in shopping, self-care, and social events.

Known as the largest online festival in terms of sales, Singles' Day attracts millions of shoppers. The e-commerce giant Alibaba has dominated this occasion by offering unprecedented discounts and deals. According to recent records, it has exceeded the sales record of major shopping days like Black Friday and Cyber Monday.

History

Singles' Day dates back to 1993 when four university students who were single at that time chose November 11th as their special date. It is derived from a Chinese calendar that represents singles standing together forming four branches – the number 'one'. The term Bachelor's Day got replaced with its current name, Singles' Day after years of evolution in becoming a celebration for singles.

How it is Observed

Shopping Galore

Singles' Day has developed into an e-tainment extravaganza where individuals have no excuse not to indulge in splurging on things they usually shy away from. The highlight of this day happens in the shopping segment as consumers get to score fantastic deals and discounts offered by famous brands globally.

Social Events & Self-Care

The festivities are accompanied with events and gatherings specifically targeting the singular crowd at different city venues, offering the perfect opportunity for singles to network and mingle with others. However, more than all of this, it is about self-love as people allow themselves time in a lavish manner and pampering activities like spas, dining out, etc.

For those keeping tabs on their finances carefully; be rest assured - great savings await you today across the globe!