Business On Wheel Revolutionizes Outdoor Advertising
Pune-based outdoor advertising agency, Business On Wheel, is shaking up conventional marketing norms by challenging the long-standing dominance of static billboards. The company's bold move aims to bring dynamic and flexible advertising solutions to meet the evolving needs of the attention economy.
According to Aashish Kumar, Founder and CEO of Business On Wheel, "Why settle for one location when your advertisement can travel across an entire city?" He emphasizes that with people constantly on the move, advertising needs to be visible where it matters most—on the streets.
Business On Wheel offers innovative and unconventional advertising formats, including Mobile Van Advertising at its core. Other services include Auto-rickshaw Branding, Tricycle Promotions, Wall Painting, and more. The company's mobile van ads provide broader exposure and can be strategically routed through high-footfall zones, marketplaces, schools, events, and even remote areas.
With over 1,000 successful campaigns executed for more than 200 clients, the company's track record showcases the impact of its approach. Its clientele spans sectors including FMCG, Real Estate, Automobile, Agriculture, Education, and Government Institutions—all seeking wider reach and higher engagement.
One of the most impactful recent campaigns was a regional political outreach effort, where Business On Wheel utilized mobile vans to deliver messages, slogans, and jingles across targeted constituencies. The campaign resulted in a 47% surge in public engagement within under three days, highlighting the real-time effectiveness of mobile advertising.
Kumar notes that static billboards may have once represented prestige, but they no longer guarantee attention in the age of digital distractions and moving crowds. "Brands need to be present where their audience actually is," he states.
The core strategy of Business On Wheel revolves around making brands hyper-visible and memorable. The constant motion of mobile vans, combined with bold visuals and creative messaging, results in greater brand recall than fixed-location advertisements.
Customer satisfaction and campaign effectiveness have fueled the company's growth. Recognized as the Best Advertising Agency in Pune (2023), Business On Wheel has been featured in leading publications such as Mid-Day, EntrepreneursStreet Magazine, and Business Standard.
As urban landscapes become more dynamic, the need for smarter and more agile marketing methods continues to rise. Business On Wheel is leading this evolution—disrupting norms and redefining outdoor advertising.
The company plans to scale its services to multiple cities and collaborate with top-tier brands, solidifying its position as a leader in innovative outdoor advertising solutions.