Bluesky Surges Past X as Decentralized Social Media Platform Gains Momentum

In a shocking turn of events, Elon Musk-owned social media platform X has lost over 1.15 million active users in the US since Election Day, while its competitor Bluesky has witnessed a significant surge in growth.

According to data from Similarweb, which tracks web analytics, more than 2 million users left X for Bluesky after November 6, leading to the decentralized social media platform's current user base of over 20 million. This impressive jump is attributed largely to concerns about X's toxicity, following Elon Musk's bromance with newly elected US President Donald Trump.

Over the weekend alone, Bluesky saw a surge in traffic coinciding with the mass migration from X. On top of this, a report by Engadget reveals that Bluesky became the top app on both Apple's App Store and Google Play Store for several days. The platform has also seen its user base triple over the last three months.

Analytics firm App Figures shows that Bluesky took the number one spot in Apple's App Store for six consecutive days, while for four of those days the platform topped Google Play. Bluesky is attempting to differentiate itself from X by not allowing user content to be used for training AI models.

Last week alone, Bluesky welcomed 4 million new users. As a major contender to X, Bluesky promises transparency and openness in regards to data usage and moderation. In contrast, Elon Musk's previous platform, Twitter, is now operating under his own company xAI.

With several high-profile celebrities and journalists abandoning the embattled platform for X’s competitor, it clearly demonstrates growing discontent toward X.

In an effort to compete with X, Meta launched its Threads alternative and reported seeing over a million new sign-ups.