Bloom Preschool Channel Launches in UAE, Bringing Safe and Educational Content for Young Children
Dubai: E& announces the launch of "Bloom", a 24-hour preschool TV channel designed to provide safe, high-quality educational content tailored for children between the ages of 2 and 5. The channel is currently available to UAE audiences through e&, broadcasting 24 hours a day in both English and Arabic.
The launch was marked by a special event at the Museum of the Future in Dubai, attended by industry leaders who discussed the growing demand for preschool programming that not only entertains but also stimulates early learning in a secure environment. "Bloom" aims to fill this gap with engaging and age-appropriate storytelling, sparking curiosity, creativity, and confidence among young viewers.
Olivier Bramly, CEO of e&'s media and entertainment arm, evision, stated: "We are excited to bring our new proprietary channel across the MENA region, addressing the growing demand for high-quality content tailored to preschool audiences. By offering a safe and carefully curated programming lineup, we aim to foster meaningful connections that extend far beyond the screen and support the next generation's growth."
The channel features a diverse range of programs, including high-energy shows for playtime and calming content for quieter moments, allowing families to enjoy quality programming together while empowering parents with a trusted resource they can rely on.
YouGov research reveals that over three-quarters of parents in the UAE are worried about their child's exposure to inappropriate online content, highlighting the need for a platform like "Bloom". Sunil K. Joy, Head of Content at evision, added: "We aimed to build a platform that promotes positive behaviours and fosters inclusivity by featuring a diverse cast of children and characters."
"Bloom" represents a strategic extension of evision's commitment to delivering premium content for young audiences. With collaborations with educators and interactive campaigns, the channel aims to foster meaningful connections beyond the screen.
The addition of "Bloom" to evision's proprietary channel lineup solidifies its position as a leader in delivering quality content tailored to evolving audience needs.