Berger Paints Launches Revolutionary Tank Kool: A Game-Changer for Scorched Regions

Kolkata, May 20, 2023 - In a move that promises to revolutionize the lives of millions of people in scorching regions, Berger Paints, India's leading paint manufacturer, has launched its groundbreaking product Tank Kool. The innovative solution, designed by MD & CEO Abhijit Roy, aims to cool down water in plastic and concrete tanks, making it a viable option for households, industries, and construction projects across the country.

According to sources close to the company, the idea was conceived during a routine visit to Nagpur two years ago. A contractor's plea for a solution to unbearably hot tap water sparked a chain of events that led to the development of Tank Kool. The product features a unique combination of grip primer, heat reflecting coating, and an anti-dust layer, allowing it to be installed on any surface.

Berger Paints Group will now harness this opportunity to cater to the needs of various customers nationwide. "Given large parts of India are hot for long periods, we saw a huge market potential for Tank Kool," said Abhijit Roy. With the company's extensive network and expertise in coatings, Berger Paints is confident that Tank Kool will become an integral part of household and industrial setups.

The launch of Tank Kool marks a significant milestone for Berger Paints' innovation engine and promises to drive business growth across the country. The product's unique solution has already generated tremendous buzz among the general public, demonstrating the company's commitment to meeting real-life requirements through research-driven R&D solutions.