Apple Loses Crown as Top Smartwatch Brand to Chinese Rival Huawei

A new player has emerged in the competitive world of wrist-worn devices, leaving Apple at the helm no more. According to a latest report from research firm IDC, Chinese technology giant Huawei overtook Apple as the top smartwatch brand worldwide, taking an important spot in the market.

The global wearable market witnessed a slight decline this quarter, with shipments going down by 3%, but in the Asia-Pacific region alone, Huawei shipped more wrist-worn devices than ever before. The country’s growing demand for health-tracking gadgets and stylish designs has been fueling the Chinese brand's rapid growth.

Huawei took advantage of its aggressive product launch strategy, releasing innovative smartwatches like GT5 and GT5 Pro with cutting-edge health-tracking features, thereby attracting consumers’ hearts. Its global expansion into Latin America, Asia-Pacific and Middle Eastern markets was another winning strategy that propelled it to new heights.

According to analysts, the sales data has been a clear indicator of Huawei’s influence over the market this year, proving the brand can stand toe-to-toe with tech giant Apple in terms of innovation and performance.